Case Study 001
From invisible online to a complete digital foundation. GBP, professional photography, and a custom website built from the ground up for a BJJ gym in the Nambucca Valley.
The Client
C4 Nambucca is a martial arts gym in Nambucca Heads, NSW. Brazilian Jiu-Jitsu and Muay Thai for adults and kids, run by coaches Bran Richards and Dan Yosun Peawkumdee out of 10 Centenary Parade.
The training is serious. The community is tight. The coaches know what they are doing and their members know it too. But online, the gym was effectively invisible. No website, an incomplete Google Business Profile, and no imagery that reflected what actually happens on the mats.
The Problem
When someone searched "BJJ Nambucca Heads" or "martial arts Nambucca," C4 wasn't showing up the way it deserved to. The Google Business Profile had incomplete information, no imagery, no activity signals, and nowhere to send people.
Competing gyms from Coffs Harbour were ranking ahead of a gym already operating in town. For a local business, that is the difference between a full class and an empty one. If the front door is unclear or missing, potential members walk past before they ever reach out.
Before a single line of code was written, the Google presence needed to be right. A custom website pointing traffic to an incomplete or untrustworthy profile is wasted effort. Phase 1 fixed the foundation so everything built on it would actually work.
C4's Google presence went from incomplete and inactive to clear, professional, and regularly updated. A potential member can now find the gym, understand what it offers, and trust what they see before they ever make contact.
With the Google foundation in place, the next step was a website built specifically for C4 Nambucca. Not a template, not a page builder. Hand-coded HTML, CSS, and JavaScript, designed to perform.
The brief was clear: make anyone who finds C4 online immediately understand what they are walking into and why it is worth their time. Every page decision was made with that goal in mind.
Desktop
Mobile
The Result
A fully optimised Google Business Profile with professional imagery, activity signals, and accurate information. Built to rank locally and trusted instantly.
A custom-built website that reflects the real gym and converts enquiries. Not a template. Not a page builder. Built for C4.
Schema markup telling Google exactly what the business is, what it offers, and where it operates.
A domain that belongs to the gym: c4nambucca.com.au. Hosting infrastructure that requires no ongoing technical management.
The whole build was delivered without disrupting gym operations. Bran was involved only where it mattered: approvals, content direction, and the final go-ahead.
"This is what Yosun Studios does for local businesses. Not advertising. Not social media management. Not campaigns. Foundation work. The kind that makes everything else possible, and keeps working long after the project closes."
Dan, Yosun Studios
If your business isn't showing up the way it should online, that's exactly where we start.